We all want to have an even and natural looking complexion, and foundation is just the product to help you achieve that. The choices are endless. We have powders, creams and liquids to choose from in many different finishes and with different specs. Does it need to be matt or luminous? Light, medium of full coverage? Long lasting or waterproof? The market shows a wide variety in packaging styles, and not just the traditional bottle only. You see droppers, tubes, bottles or tottles depending on the texture of the foundation.