Mascara is the most sold makeup product in the world. It gives eyes expression and definition. If you ask a woman what she is looking for in a mascara 9 out of 10 will say the same: volume! But there are many other needs that can be addressed like length, curl and separation.
Innovation usually comes from the brush. Most brushes are made of fibers or silicone. We see them in many different shapes and styles and they all create a specific result when combined with a specific formula. The best perfomring mascara’s in the world are the ones where the formula and the brush are a pefect match.
Mondial invest a lot of research in finding the right combinations between formula and brush.